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51�Թ���’s dual degree program is designed for students pursuing a BS in Fashion Merchandising with a concentration in Fashion Promotion and an MA in Marketing Communication in five years. While the undergraduate curriculum focuses both on the theory and practice of Fashion Promotion, the 30-credit hour graduate degree program provides students with an interdisciplinary and cutting-edge educational experience. Students will take courses in the areas of advertising, public relations, brand management, strategic communication, and social media. Students will learn the fundamentals of marketing communication research, social media analytics, branding, public relations and advertising management, global consumer insights, social and digital marketing strategies, digital storytelling, and apply what they learn to real-world projects both in and outside of the classroom. Students take six core courses and four electives in the digital marketing concentration. 

Dual Degree Fashion Program vs Getting a Separate Master's Later

Choosing the BS in Fashion Merchandising with a Fashion Promotion Concentration and MA in Marketing Communication dual degree allows you to earn both degrees in just five years, creating a more streamlined, efficient path, rather than returning to school at a later date. The program integrates advanced marketing communication coursework with your undergraduate fashion studies, helping you build expertise in branding, advertising, public relations, social media, and digital marketing while maintaining a strong focus on the fashion industry. Furthermore, students pursuing the dual degree have the advantage of entering the workforce earlier. The BS in Fashion Merchandising with a Fashion Promotion Concentration and MA in Marketing Communication dual degree offers a clear, efficient pathway to advanced credentials and specialized expertise.

Curriculum

The 120-credit, four-year BS in Fashion Merchandising with a Promotion Concentration curriculum is based on a strong foundation of core liberal arts and fashion merchandising courses. The 30-credit hour Master of Arts graduate degree program in Marketing Communication provides students with an interdisciplinary and cutting-edge educational experience Students will take courses in the areas of advertising, public relations, brand management, strategic communication, and social media. Students will learn the fundamentals of marketing communication research, social media analytics, branding, public relations and advertising management, global consumer insights, social and digital marketing strategies, digital storytelling, and apply what they learn to real-world projects both in and outside of the classroom. 

MA in Marketing Communication Required Courses

• Brand Management
• Global Consumer Insights
• Communication Campaign Planning
• Marketing Communication Research Methods
• Public Relations Management or Advertising Management
• Capstone

Concentration: 

• Digital Marketing Communication 

 Admission Requirements

• Declared Fashion Merchandising major with a Promotion concentration
• Cumulative GPA of 3.0 overall
• Cumulative GPA of 3.2 in the major
• Completed application form
• Current resume
• A personal statement outlining how the five-year program will help the applicant’s career goals

Application deadlines for Current Undergraduate Students

September 30th of the applicant’s Junior year.  A review of applications received after the deadline cannot be guaranteed.

Apply Now  (current undergraduates only)

Download and complete the above application. You may either bring it directly to the Program office in LT 238 Monday through Thursday, or scan and email it to the address on the application.

Tuition

The four graduate classes you will take as an undergrad will be billed at the current undergraduate tuition rate. Graduate classes taken after you complete your undergraduate degree will be billed at the current graduate tuition rate. 

Requirements for degree completion

The BS in Fashion Merchandising with a Promotion Concentration requires the successful completion of courses totaling a minimum of 120 credits, with a minimum of 30 credits completed at Marist, a minimum 2.0 cumulative GPA, the specified coursework for the student's major field, and a minimum 2.0 GPA in the student’s major field.

The MA in Marketing Communication is a 30-credit program; 12 credits will be completed as an undergraduate, and 18-credits as a graduate student in the fifth year. Students must maintain a 3.0 cumulative GPA, and a "C" or better in all required courses.